Smelling Food From Your Iphone

A company in Japan, ​Scentee, has created a gadget that connects to your IPhone that gives users the ability to smell food.  The gadget uses replacable catrdidges.

 

"The iPod made music portable. We want to do that for scent."  CEO Tsubouchi

The IPhone user can use the accompanying app to smell 3 different types of food from Short Ribs, Beef Tongue, and Buttered Potato.  There are also flowery smells, but this is only the beginning, as more scents will surely be available.  Will this technology lead to "smellavision"?  

Scentee has a promotional video showcasing their gadget and IPhone app.